5 October 2026
GREY GOOSE® BRINGS BERRY ROUGE TO THE UK IN ITS BIGGEST FLAVOUR LAUNCH IN OVER A DECADE
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HAMILTON, BERMUDA (May 28, 2024) — A-List Actor and DJ Idris Elba entertained guests including his wife Sabrina Elba, Amy Jackson, and Leomie Anderson at the official GREY GOOSE Altius launch party held at a private villa in the stunning hills of Cap Martinet, Ibiza.
The exclusive party included sets by Ibizan DJ resident, Doorly, Rudimental’s King Crowney, as well as DJ Aniurks, with attendees being treated to panoramic views of Ibiza’s natural beauty. Guests partied and sipped on GREY GOOSE Altius and were amongst the first to try the new vodka. An after-party was held at luxury nightclub, Club Chinois where GREY GOOSE hosted the VIP area with guests continuing to enjoy music and GREY GOOSE Altius cocktails into the night.
Ahead of the event, Idris Elba said: “I throw everything into my music, refining it and fine tuning it, until it hits right. That’s the same vibe I get with GREY GOOSE Altius. The dedication, the attention to detail —it's about the craft in every drop, which is exactly what you want, when you're celebrating something real”
Debuting for the first time at the exclusive party, the new luxury vodka has been crafted with water sourced from a natural French Alpine well, using a glacial filtration that is thirty times slower than the original GREY GOOSE expression. GREY GOOSE Altius recreates the extraordinary with the natural effects of high-altitude temperatures to yield a remarkably smooth vodka. GREY GOOSE Altius is designed to sip in a sophisticated style neat, deeply chilled, or over ice.
GREY GOOSE Altius will be available exclusively in the world’s best bars, nightclubs and restaurants in 700ml and 1.75l with pricing at the discretion of the venue. It is available in Europe’s Summer hotspots including Mykonos, Saint Tropez and Porto Cervo now ahead of debuting in London, Paris and the USA this Autumn.
For more information about GREY GOOSE ALTIUS, please contact:
