Wake Up With The Economist at Cannes Lions 2016 - Third Panel Session

(Cannes) – The Economist held its third Wake Up with The Economist panel sessions at the Cannes Lions festival today. Moderated by Alexandra Suich, Technology Editor at The Economist, today’s session offered some candid views and hard business truths from Ann Mukherjee, CMO, SC Johnson, Osama Hirzalla, Vice President Brand Marketing & eCommerce Europe Marriott International and Raja Rajamannar, CMO, MasterCard.

Marketers need to gain back respect from the business Data is the new pixie dust Brands continue to innovate in-house

“The courage to innovate, and often go it alone, is to be applauded as well another industry wake up call. Ann Mukherjee’s final call to action today is a stark reminder to all of us that ultimately we are in the business of monetising human behaviour,” said Paul Rossi, President, The Economist Group media businesses. “To get humans to buy into our brands we need to be curious and empathetic whilst also orchestrating the support and respect of the wider business.”

For more information please contact Emma Kaye Emma.Kaye@TVCGroup.com or Roslyn Duffy Roslyn.Duffy@TVCGroup.com