Wake Up With The Economist at Cannes Lions 2016 - Fifth Panel Session

(Cannes) – The Economist held its fifth Wake Up with The Economist panel sessions at the Cannes Lions festival today. Moderated once again by Daniel Franklin, Executive Editor at The Economist, today’s final session offered candid conversation and insight from Nina Bibby, Consumer & Marketing Director (CMO), O2 and Keith Weed, CMO, Unilever

Key insights:

Diversity: We don’t need quotas, we need a balanced slate Be more than the brand VR will lead us out of the rectangular box We need to connect the data dots

“Today’s final Wake Up With The Economist reminds us that when it comes to thinking ahead and finding more creative ways of engaging the consumer there are multiple new and old world issues to consider,” said Paul Rossi, President, The Economist Group media businesses. “Amid rapid global change, it is imperative that marketers stay in front of digital evolution whilst ensuring they are doing the right thing around issues that matter, principally sustainability and diversity.”

For more information please contact Emma Kaye Emma.Kaye@TVCGroup.com or Roslyn Duffy Roslyn.Duffy@TVCGroup.com