Wake Up With The Economist at Cannes Lions 2016 - Fourth Panel Session

(Cannes) – The Economist held its fourth Wake Up with The Economist panel sessions at the Cannes Lions festival today. Moderated by Alexandra Suich, Technology Editor at The Economist, today’s session didn’t shy away from controversial topics and provided industry wake-up calls from Alison Lewis, CMO, Johnson & Johnson, John Rudaizky, Global Brand & External Communications Leader (CMO), EY and Jonathan Mildenhall, CMO, Airbnb.

Key insights include:

Countering racism – marketing needs to lead the way on ethnic diversity Business leaders must share risk to build iconic super brands Ad tech has landed (so have messaging platforms, sorry VR) Content agencies: you have been warned Cannes Raspberries 2017?

“Today’s Wake Up With The Economist session reminds us that in the quest for creativity, we as an industry must put our own house in order to address issues such as diversity and shared risk head on,” said Paul Rossi, President, The Economist Group media businesses. “It also offered the content industry a stark wake-up, you better stay ahead of your game, because if not your clients are going to overtake you.”

For more information please contact Emma Kaye Emma.Kaye@TVCGroup.com or Roslyn Duffy Roslyn.Duffy@TVCGroup.com