Wake Up With The Economist at Cannes Lions 2016 - Second Panel Session

The Economist held its second Wake Up with The Economist panel sessions at the Cannes Lions festival today. Moderated by Daniel Franklin, Executive Editor at The Economist, today’s session featured thought provoking and at times controversial conversation from Marc Pritchard, Global Marketing and Brand Building Officer, P&G, Brad Jakeman, President Global Beverage Group, PepsiCo and Lori Lee, Senior Executive Vice President and Global Marketing officer of AT&T Inc.

Keys insights include:

Industry must ‘cut the crap’ Agencies need to evolve or die Our model for data is out of date False: advertising has to sell

“At yesterday’s Wake Up with The Economist the warning shot was for PR, today’s session very much targeted advertising,” said Paul Rossi, President, The Economist Group media businesses. “The message is clear. Cut the crap. Clients want simpler, more effective measurement and nimbler content that quickly engages their audience, and if you can’t do it then they are going to do it for themselves.”

For more information please contact Emma Kaye Emma.Kaye@TVCGroup.com or Roslyn Duffy Roslyn.Duffy@TVCGroup.com