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The Economist’s Consolidated Media Report shows year-on-year digital subscription growth

Business Finance, Circulation, Business Finance

The Economist’s Consolidated Media Report shows year-on-year digital subscription growth

The Economist’s Consolidated Media Report shows year-on-year digital subscription growth of +31% globally and +14% in North America; new rate base of 700,000 print copies in the US for 2016

The Economist has released its latest Consolidated Media Report (CMR) for the period July-December 2015, which documents the publication’s audited worldwide circulation numbers and social media following. Highlights compared to a year ago:

• Global digital sales of The Economist up 31%

• North America digital sales up 14%; Latin America digital sales up 13%

• New rate base of 700,000 print copies each week in North America for the January-June 2016 certificate

The Economist’s digital circulation continues to grow in line with the plan to double the profitability of its circulation business over the next five years. This growth in profitability, which bucks the overall publishing industry trend, has enabled the publication to cut 100k unprofitable bulk print copies recently.

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